If you think hard enough, long-enough and convolutedly enough, you can talk yourself out of anything.
You can take the timeliest idea and kill it.
You can take simple and find it muddy.
You can take enthusiasm and blow it to bits.
This is what the worst of clients can do to the best of ideas.
I've dealt with this sort of thing a lot.
You belly-up, you face the music. You move on.
But after almost 30 years in the business, it never gets easy.
It never gets easy to realize, "Fly low, fly slow and try not to crash" is a prevailing philosophy.