Of late I have been busy.
Juggling my usual busy account, broadcast production on another account and literally three pitches.
I am in demand--heated demand, it seems--from every corner of my agency.
I run from floor to floor.
From too-bright conference room to too-bright conference room and big account problems are laid in front of me.
There are 16 people in the room.
Right off the top, like parsley on a dinner plate, eight are useless. They say not a word, take not a note. Who knows why they're in the room billing hours.
Four or five chip in a comment or two.
And then there's me and two others, me and usually the people "in charge."
We go back and forth for 45-minutes of our allotted hour.
We arrive at ground we like.
The meeting disperses.
We'll meet again in 24 or 48 hours.
I go back to my table and I write.
I write the answer.
It might not be the most wildly creative thing in the world.
I don't know how to make things pretty.
I don't worry about powerpoint builds.
I write simply and clearly the answer.
We reconvene at the appointed time.
Everyone else comes in empty-handed.
In fact, 30 minutes of our next hour are spent on refocusing the group.
Reminding people who said nothing, contributed nothing and did nothing what we said we were going to do.
I present what we said we were going to do.
It is lauded. Praised. Applauded.
People wonder how I did it.
Simple.
I actually did something.
I didn't theorize.
I didn't postulate.
I didn't discuss.
I didn't administrate.
I didn't manage.
I didn't timesheet.
I did.
Try it some time.
