When I was an ACD, I saw the resume of a fellow ACD who abbreviated her title "Ass. Creative Director."
I vowed never to be an Ass. Creative Director.
Just today I saw an online quip: "I always thought ECD stood for Extra Creative Director."
There are a lot of Extra Creative Directors in our business.
They don't do.
They review.
They're usually first to second guess.
When the going gets tough they're usually gone.
My point isn't to blast them.
My point is to urge you to look inside your title and the work you do.
Are you intrinsic?
Does your work matter?
Do you create work that makes a difference?
Regardless of your title, don't be an ass or an extra.
