By way of Sell! Sell!'s marvelous blog.
http://sellsellblog.blogspot.com/
“Advertising has evolved into a business driven by megalomaniacs who know
a lot about making money but little or nothing about making advertising.
In some respects it's also being driven by “creatives,” who have it wrong
to the opposite extreme. They believe the ad or commercial is everything
and that winning awards is something. They've lost sight of the fact that
advertising, in and of itself, isn't anything. Advertising's sole purpose
is to be the cause of something else. To cause a sales increase. To cause
a shift in perception. To cause the creation of an edifice of imagery that
allows a product or service to be something. But advertising itself is
nothing. Nothing but a means to an end. Only fools believe the means is as
important or significant as the end.”
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