It's funny what's happening at work lately.
I've been getting asked to record scratch tracks for a variety of in-house and pitch videos.
I've been at my agency for three years and haven't been asked before.
Now I've been asked twice in one week.
I wondered why.
I don't think I have a particularly good voice.
And I'm not really good in front of a mic.
I get nervous and a bit monotoned.
Nevertheless, I'm being asked.
And I'm being lauded for doing a good job.
I think I know what's going on.
My voice is now a bit like my hair.
It's showing its age.
It has some timbre.
Some grey in it.
The word I keep hearing from the people I'm recording things for is this: gravitas.
Here's the thing:
We live in a world without gravitas.
There can be 19 wars taking place around the world,
North Korean nuclear tests, revolutions in Egypt,
and the news still ends with a story about a kitten rescuing a sea otter.
We try to make everything one big ironic joke.
We lip-sync the National Anthem.
That's life in a world without grown-ups.
Without someone with the authority to be listened to.
Maybe people need that.
They don't always want some spurious "buddy" type talking to them.
Maybe they need a soupcon of maturity.
Maybe things are swinging back.