- People who create work get paid less than people who pontificate about the work.
- People who create work are out-numbered by people who monitor the work, measure the work and monkey around with the work.
- Work that doesn't run wins more awards than work that does.
- Showing product benefits or prices is beneath us.
- We spend more time meeting than creating.
- It takes more work/hours to create a social media campaign than a television campaign.
- Our only contact with upper-management usually is prompted by missing timesheets.
- Agencies stop getting paid when they produce actual work. They continue to get paid while creating decks.
- Most agencies have gone open-plan, though it's been shown to decrease productivity.
- We spend more time on decks than on creative.
- We spend more time in meetings than on creative.
- Type breaks, leading and kerning no longer matter. Our "design" is responsive.
Wednesday, February 5, 2014
An Empire of Illusion.
The world of advertising has turned into an Empire of Illusion, where nothing makes sense.
Posted by George Tannenbaum at 7:56 AM