21 minutes a week.
That's not even one sitcom.
Then I read the article which had advertising executives in Cannes scared to death about this information.
"I'm nervous about being out of a job a year from now..." one of them said.
The changes seemed that seminal.
I read the article, of course, with my usual healthy cynicism. People will watch commercials, I believe, if we make them good.
The killer app, I believe, isn't a device, or a pixel, or a channel. It's creativity. It's breaking through. It's uniting a fractured universe through something universally enjoyed or provocative.
In any event, I finished the article.
And there was a correction at the end of it.
It probably should have been at the beginning of the article.
Nevertheless, it read:
My high school math says that's a margin of error of 6000%.
Like saying a car gets 1200 mpg rather than 20 mpg.
I don't have the feeling I'll be out of work in a year.
So I went back to work.