Etiam si omnes, ego non.
Look up the Latin.
Maybe get a tattoo.
At least try to think about it.
As a slogan, it ain't "Just do it."
People who don't know me call me a pessimist.
I don't just see the glass half-empty, I say 'what glass.'
I am lugubrious by nature.
People who know me--maybe they total three in number--will tell you I am about the toughest sonuvabitch on god's no-longer-green and warming to death earth.
That is, I NEVER throw in the towel.
I never give up.
I make the energizer bunny look like a slacker.
This will be a short post today. Apply it to the world. To whatever you're fighting. Or even advertising.
I will never give in to the motherfuckers.
The racists. The liars. The robbers. The greedy. The doctrinaire. The zealots.
Most of all, I will never give in to the bullies.
Because they're evil and small-minded isn't "creative direction." It's guidance for resistance. It tells us to be kinder, more generous and more expansive.
I'm not a religious person.
But to my mind all the guidance a human needs can be summed up in ten words.
Act justly. Love mercy. And walk humbly with thy god. (Please note--thy god--not just god. That is, you can follow your own god or gods.)
We will get through everything the Prognathous throw at us.
Keep the news off for a while.
Kiss your children.
Kiss your significant other.
Smile to people.
That too, is faith.
And fighting back.