Nothing is quite as counter-intuitive as an entity--a company, a business, a friend or lover, even an idea that has out-lived its usefulness.
When the 39th-best pizza place in your neighborhood closes, you don't shake your head, rend your garments, raise your fist to the heavens and shout "why?!"
You don't miss them at all. If you think about them at all, you might wonder why they went into business in the first place.
The flip-side of that is pretty easy to get to.
If a loved one has died you think, "I really miss Nancy." If your favorite bagel place has closed you think, "I wish H&H were still open." If you're in business and your business is suffering you might say, "I wish I had Steve Hayden here to help me" or something like that.
That might be the hallmark of viability.
Would I miss them if they were gone?
[There was a place my friends and I hung out when we were teenagers, called Cook's. It was a barn of a place and a cafeteria. They served 200 different kinds of foods, from a really good and fatty corned beef sandwich from a real steamtable to crunchy hot-dogs to crispy french fries to about 20 different flavors of ice cream and all kinds of splits and floats and Sundaes. What's more, they were open late. They had a penny arcade in the back. And girls would hang out there as well as boys. So in 1973, when you were drunk and looking for something soft, it was the place. I miss it today. Almost 50 years later.]
You probably can, too.
No one ever in the history of marketing or no one in the history of America's $22 trillion economy has ever said, "Margaret, I've got a sales problem, or a marketing problem, or a relevance issue--get me a technocratic bean-counter on the phone."