Mike Tesch was my boss at Ally & Gargano in the early 90s. He was once one of the biggest names in all of advertising. At the time. At any time.
A creative in advertising not knowing Tesch is like an Art Historian not knowing Caravaggio. A playwright not knowing Shakespeare. A cineaste not knowing Citizen Kane.
That's the way the world is now. We have an entire political party that knows neither the Constitution and the Bill of Rights nor the golden rule. Right and wrong is flexible. Fair is foul and foul is fair. The battle's lost and won.
But, lest I get accused of being polemical--back to Tesch.
Mike was just about the most-famous person in advertising then. All those FEDEX and Dunkin spots and Hertz ads. And Pan Am. Advertisements with soul, truth, meaning.
I started sweating.
Mike showed me his comp and said, neurotically, looking for affirmation from me. "I'm as good as McCabe."