Tuesday, July 8, 2008
The enemy of good communication is the conference room table.
Those tables inside of agencies and those table in clientville.
Here and there is where people sit in judgment to try to figure out what's wrong with your work, what's missing, what the client is expecting, what the next person up the food chain has as their agenda.
I know what the client wants, they want to see something about "________________."
Well you left out this corporate initiative that our viewers don't care about.
Legal is interested in this: _______________.
The brand group wants this:_________________________.
The product group needs a description of _________________________.
You know what will make the client buy this, if we include __________________.
This murder, slaughter of craft and integrity happens around conference room tables.
Around those tables, in too plush chairs, breathing too little oxygen, too empowered sit:
Thus, we have two choices:
1.) As our fuel shortage becomes more egregious, chop up conference room tables for firewood.
2.) Always leave an people-less chair at the head of the table with a big sign on it.
The sign should read: customer.
Lest we forget.
Posted by George Tannenbaum at 8:43 AM