Wednesday, January 14, 2009

Creativity is where you find it.

I came across this last night It's a loop of imaginative and for the most part brand-enhancing web-site loading screens. You can watch the whole kit and kaboodle in about seven minutes.

My point here is simple. Twenty years ago bombastic ECDs would clomp down hallways shouting "I don't care if it's a matchbook cover, it has to be great." These loading screens indicate that that fervid spirit of pervasive creativity is still alive. Even throwaways are a product to craft.

Now speaking of loading, a couple of "I'm a drunken sot" quotations from W.C. Fields.

"A woman drove me to drink and I didn't even have the decency to thank her."

"Ah, the patter of little feet around the house. There's nothing like having a midget for a butler."