Ed Butler was a brilliant creative director I had the good fortune of working for when I was at Ally & Gargano. Besides being a great copywriter he had the gift of the epigram. He could utter things that stuck.
"Kenmore (a client) is just covering his not inconsiderable ass."
"That's as flat as a plate of piss."
A line he wrote for Dannon yogurt "The unforbidden fruit."
I was thinking of Ed yesterday as I went to pee in a men's room by the pool.
There was at Ally a sloppy pee-er. Someone who sprayed this way and that at the urinals. Ed couldn't take it any more. So he had a sign typeset and placed over the urinals.
"Players with short bats should step closer to the plate."
I wish I could say that cured the sloppy pee-er of his issue, but it didn't.
However, in the days before galloping HR-thought-control, it handed everyone, or almost everyone, a good laugh.