George Tannenbaum on the future of advertising, the decline of the English Language and other frivolities. 100% jargon free. A Business Insider "Most Influential" blog.
Saturday, January 24, 2009
This is dumb.
The first part of this ad read "Air France salutes your freedom of choice".
Now I, like everyone else I know, voted for Obama. But 46% of the population didn't. So this ad runs the chance of ticking off at least 4 in 10. Maybe 70% of NY Times readers (where the ad is running) voted for Obama, but that's still 30% of people you're slighting. Of course that's a smaller percentage than usual for the French.
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2 comments:
well, the ad is perhaps silly. but as you often say, you can't please them all. so maybe it's better you have 60% on your side and 40% against you than being crushed in the middle of the road.
At least this execution doesn't have a mini plane flying out some poor model's ear.
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