Monday, June 14, 2010

This is an ad.

What 99% of all companies don't realize is that everything they do is an ad. If you go to the Verizon store with what should be a simple question and they can't help you, that's an ad. A long wait time is an ad. A spewing smoke-stack is an ad. Everything a company does is an ad.

Over the next few days and weeks, BP will start showing us marine life that they've cleaned up. They'll show us birds taking off into flight from pristine waters along a pristine coast. This will be the avian equivalent of their green sun logo. Lies.

BP won't show us the sludge these birds ingested as they preened themselves. They'll show us happy birds. On a grease-slicked path to death.

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