George Tannenbaum on the future of advertising,
the decline of the English Language and other frivolities. 100% jargon free.
A Business Insider "Most Influential" blog.
Sounds great but demands would probably end up being delivered as a estimate. Mad Ave would then return with a counter proposal. Occupiers would take a meeting to develop a revised estimate. I won't even get into the time for focus groups, etc.
How many Creative Directors did it take to produce that stupid flier? That typeface is overused. The headline is flat; no wit, no charm, not to mention borrowed interest. And where's the fucking URL? What if I want to know more? This is the digital age. Shouldn't this have been an iPhone App?
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