Thursday, October 27, 2011

Relationships.

I have long and unruly hair, and I like it long and unruly. Consequently I go to the barber three, maybe four times a year. And about every year or so, after having seen a particular barber three or four times, I switch to another barber shop.

It's not that I don't like my barbers, or that I don't like how they manage my mane, it just that I don't want another relationship in my life. I don't want a commitment. I don't want someone to be "my barber." My haircuts are not important enough to me for me to have a relationship that revolves around them.

A lot of marketers would probably find the above group of sentences shocking. Because a lot of marketers act as if the end all and be all of their existence and their brands is a relationship.

Maybe there are masses of people so lonely that they need to converse with lip balm or candy or scrubbing bubbles. Maybe relationship marketing works with these people.

Me, I just want to be left alone.

8 comments:

Bukes said...
This comment has been removed by the author.
Bukes said...

Maybe one day you'll find a barber who just wants to be left alone, too.

glasgowdick said...

Couldn't agree more: http://roundseventeen.blogspot.com/2011/05/who-brain-farted.html

Anonymous said...

I recommend Sweeny Todd

Mike Vassolo said...

I agree. Can't I just buy something without having to have a relationship?

peggy said...

my hairdresser is just good at what shes selling me. a modicum of small talk and a good haircut. nothing worse than being forced into awkward conversations when you cant escape.

Anonymous said...

relationship w a barber? You can say nothing if you want. Bit extreme but whatever.

bob hoffman said...

Geo:

I have the exact opposite problem. I have almost no hair, yet go to the same crazy-expensive barber I went to 30 years ago when hair mattered to me. A dog could cut my hair lefty and no one would know the difference. I'm in a dead-end relationship.