Tuesday, October 4, 2011
Lunch in Minneapolis.
I've talked a lot about the overuse, or perversion, of the word experience in "marketing speak." For instance, some call a data-field on a web site "the log in experience."
I think in life experiences--and by that I mean something fun, worthwhile or memorable--are few and far between.
In any event, I had lunch in Minneapolis yesterday with a bunch of colleagues. Someone decided we'd go to a place called "The Great American Burger." Their logo promised "A Burger Experience."
I can't even conceive of what a burger experience might be. Though Philip Roth's Portnoy had an experience with a liver once, if I remember correctly.
In any event, I had a chicken Caesar salad.
It was quite an experience.
Posted by George Tannenbaum at 2:25 PM