One of the great felicities of modern life happened to me this morning. I put on a pair of freshly laundered jeans and reached into my right front pocket. There I found a freshly-laundered $20 bill.
There's nothing quite like finding money you didn't know you had. Even a relatively nominal sum like a $20. I guess that it's what it feel like if you work for Wall Street and pocket a $17 million bonus.
You feel good all day.
It occurred to me finding the $20 that that was a good way to think about how you perform in an agency.
People you work for, whether they are internal or clients, should always feel like they've found a $20 after you present to them. They should always feel surprised and pleased by something they weren't expecting. They should always feel like they've found a gift.