George Tannenbaum on the future of advertising,
the decline of the English Language and other frivolities. 100% jargon free.
A Business Insider "Most Influential" blog.
Friday, February 1, 2013
A good tagline.
I'm always amazed that small companies like Applegate Organic and Natural Meats almost invariably have better taglines than the Fortune 500 companies who pay us millions.
Seat of the pants almost always beats seats in a boardroom.
