Wednesday, February 13, 2013

Dour thoughts.

I was at an event a couple of weeks ago, an advertising event.

A lot of people I had worked with a decade ago when I was at Ogilvy were there.

Now, it's about ten years later and we have all dispersed to the four winds.

We're all working at different agencies.

By all appearances, we're doing well.

For one, we're working. Working in senior positions at blue-chip agencies.

The inevitable happened when we were all chit-chatting.

So how are things at _________?

There would be an involuntary shrug, a rolling of the eyes.

And then a glottal, 'you know, it sucks.'

My partner and I have the same conversation nearly every day.

Every day we back ourselves into the same corner.

Every place out there sucks.

Petty. Stupid. Cheap. Political. Nasty.

You know.

So what's the answer, as Bukes might ask.

Where do we go? What do we do?

Viktor Frankl had answers to these questions in his seminal book "Man's Search for Meaning."

If you haven't read it, read it.

What you have is you.

Your health.

Your mind.

Your standards.

Your integrity.

Your fight.

Your life.

Do the best you can do. Fight the fights. Speak your mind. Ask the questions.

Don't give in to the dominant complacency of the world.

We can't always change the agency we work at.

Or our business.

And certainly not the world.

But we can be true to ourselves.

We can hold onto that.


3 comments:

Anonymous said...

Actually, you can change your agency. start a business. innovate where you are. Collaborate with others. Reinvent who you are. Change careers. Its takes courage. Most lack it.

Sean Olsen

Anonymous said...

It goes through phases. Sometimes, it depends on your lifestage. It freaks me out that so many 20-somethings in agencies are wide-eyed ingenues, while 20 odd years ago, we were prematurely aged and stretched to our limits. I dare say the 40-somethings back then thought that of us.

Anonymous said...

Good thought! Don't let go. God bless!