Wednesday, July 15, 2015

Here's how.

Often what we need to do in advertising is to take a complex thought and make it simple and understandable.

Carl Ally said, "we must comfort the afflicted."

By that I mean, people today are beleaguered by complication. If we are to impart useful consumer information in an executionally brilliant way, we, as marketers, must cut through that complexity and explain the what, why and how to our customer.

No one handles complexity better than "The New York Times."

Agencies could learn from this. I'd love to have things boiled down like the below. I suspect clients would like it, too.

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