The George W. Bush Library is being designed by the eminent architectural firm of Robert A. M. Stern.
The George W. Bush Library. The Adolph Hitler Fun Park. The Britney Spears Bhurka Shop.
OK. Revenue is vital. But nevertheless, there are times when you have to turn down an account; when the assignment, or the people are so odious and malignant that the moral and morale cost outweigh the revenue gained.
Collette Dickinson Pearce, the great English Agency of the '60s, limited its size to ten clients and fired the worst each year and only then would take on a new one. In the movie "Big Night," Tony Shaloub wouldn't serve a guest risotto with a side of pasta because it is just wrong. Obvious, I know. But sometimes we have to have something called scruples.
PS: http://www.youtube.com/watch?v=fbj9otRPdiM
