George Tannenbaum on the future of advertising, the decline of the English Language and other frivolities. 100% jargon free. A Business Insider "Most Influential" blog.
Monday, August 13, 2007
Truth in Advertising.
There's a quotation I remember from Budd Schulberg, author of On the Waterfront and What Makes Sammy Run? Sammy (he who is running) says, "Going through life with a conscience is like driving with your brake on."
So, to continue from my last post, what do you do with your corporate conscience? When in your corporate past you've evicted widows and orphans, poisoned the environment, discriminated against minorities and the like. Assuming those behaviors are no more, do you acknowledge them, or sweep them under a blood-stained carpet?
If you were running for political office and had whored, drugged and whored some more as a youth, do you acknowledge this or hope no one ever finds out? My personal belief is to always come clean. To mea your culpa while ye may and make tangible, sincere amends. I'd forgive Thyssen-Krupp, Hugo Boss and Mercedes-Benz their Nazi complicity if they even acknowledged their Nazi complicity. But I am exacting and Old Testament in my imprecations, so I don't really count.
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