Friday, December 5, 2008

-Ists.

This item just flashed across the Alaska desk at the Ad Aged news bureau in Washington: "G.O.P. Paid Almost $55,000 for Palin Stylist"

That headline hasn't sent me off into a dizzying tirade about Republicans, the state of our nation or the stupidity of our political process. No, instead of railing about all that, I thought I'd take a few dozen words or more and talk about the word stylist.

It seems in advertising over the last few years we have been infected with stylists who insisted on working solo--without substantists. Now that we are in the throes of what seems to be shaping up as a deep and serious recessions perhaps these two -ists, will unite to create advertising that is beautiful while it imparts useful consumer information.

On Tuesday I saw a printer spot by way of Goodby and HP that does just that.

video

Maybe we'll get back to good advertising--advertising that says something and demonstrates something of value. Instead of pretentious bs.

1 comment:

Tore Claesson said...

yes,, it's a nice way to say it. But what's the point?we've been printing wirelessly form 4 computers in my home for years. epson printer. i kind of assume all printers can do that nowadays???? Or perhaps i'm wrong, in which case HP needs to say it. However, among the handful of things you can say about simple printers in general at least i think this is one of the nicer points to highlight. When done this nicely. it's likable.