The smartest person I ever worked for (by about 50 IQ points) once said to me, "there's no secret to what Goodby does. They take classic advertising forms and up-date them to the 21st Century."
The HP Printer ad in Ad Aged's previous post is exactly that. A 21st-century demonstration.
The commercials here are that HP spot's spiritual forerunner. Take 3:16 and see some brilliant work.
Thank you.
3 comments:
This is indeed brilliant work, and would work as well today, especially if it was shot in this retro look. which would also make it hip.
G:
Who did the Tonka work?
By the way, one and all and Bob in particular, the Tonka work was done at the now defunct Carl Ally Agency, which later became Ally & Gargano.
(I was lucky enough to have worked there from 1990 to 1995.)
Mike Tesch was involved, as was Amil Gargano, I'm sure. They are both now enshrined in the Art Directors Hall of Fame.
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