I just had to run into an Apple store to pick-up a replacement for something that broke on my daughter's Mac Book. Get this, I'm not pissed. I'm actually looking forward to having a few down moments to browse.
Odd. Shopping for peripherals and I'm not annoyed? How different from life within a Best Buy.
I go to pay and I pull out my Apple ProCare card. "I don't save any money with this," I ask. The sales guy says, "No."
And here comes the epiphany. "Oh," I say, "You don't need a loyalty program. You have a loyalty product."
That, boys and girls, is a demonstration of what superior design and marketing can deliver to a business: a lower cost of actually doing business.
