I won't say outright that I don't understand sports sponsorship. I suppose in some instances there are links between products and the sport that make sense. So slathering your company's name all over a stadium has some efficacy. Budweiser and baseball makes sense for me. I suppose Canon cameras and the Yankees add up. But Citibank and the Mets? Naw, that I can't fathom. I'm not thinking about my checking account while I'm at the ball park. And I can't for the life of me imagine saying, "I think I'll put $25K in such-and-such a bank because they sponsor a Venezuelan shortstop who can go to his left."
I just went onto the United States Tennis Association's website, I'm not sure why and listened in to about 30 seconds of US Open Tennis radio. The first commercial I heard was for Citizen's watches: "the official timekeeper of the US Open."
Now I know I'm stupid.
I always thought that one of the joys of tennis is that's it's played without a clock. In tennis (Am I getting this right?) you win when you score a requisite number of points. Time has nothing to do with it, ergo, why an official timekeeper?
Tennis having an official timekeeper is like football having an official tablecloth.