For the last week or so I have been partnering with a talented guy who is in the throes of starting his own advertising agency. (He/they actually had a small shout-out in yesterday's Wall Street Journal.) Here's what's happened. We created about six different campaigns and are presenting to the prospective client two-weeks early.
I have worked at a lot of different agencies, most of them big, all of them burdened by bureaucracy, second-guessing, fear, ego wars and more nefarious antics. Working at this start-up is like being in "Friends," without all the attractive people, the sex and the banal dialogue and innuendo.
You know what?
It's been fun.