Not long ago I invented the word nontent for "content" that is neither interesting nor well-produced.
Today I had a discussion with a Fortune 500 client about their You Tube channel. I noticed that this company with $10 billion in sales has a You Tube channel with 72 followers. Ad Aged which has no real axe to grind and really is about my need to write every day, has 56 followers.
Not sure what the point is. But there's one in there somewhere.