Monday, February 22, 2010

A story.

I might have told you this one before. But I think it bears repeating.

Once me and a passel of other creative directors produced a worldwide multi-media campaign. Though our ECD had approved the initial work, mid-stream he took a short hiatus. He was missing when the work got made.

When he came back, he hated it. Really hated it.

He sat the lot of us down and dressed us down. What he said is important. Something I've never forgotten.

"I'm not pissed that the work sucks," he said. "I'm pissed our level of ambition has started to drop."

Ya.

Every once in a while something happens and your work isn't what it should be. The worst thing you can do is accept that.

5 comments:

Anonymous said...

CW is all about ambition. Too bad he's not all about talent.

geo said...

Oh, I don't know. I have deep admiration for him.

Anonymous said...

CW is not a good man. No matter how talented he is or not, he has hurt many more people than he has helped--on both a professional as well as personal level. If there really is an after-life, that's the criteria on which he should be judged--did he make the world a better place for all the people he touched? In CW's case, he certainly did not. He may not deserve Dante's 9th ring of hell. But 5 or 6 would be fine.

Anonymous said...

Let me just clear something up. We are talking about about Chad Wrigley here, right?

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