Wednesday, January 12, 2011

Straight lines.

I did a lot of scuba diving on my vacation. 19 dives in all on reefs and walls that are considered some of the most beautiful in the world. I was guided on these dives (I'm not confident enough to dive solo) by some very intelligent and experienced dive masters.

During one dive, our dive master noticed an ancient, sea-life encrusted anchor, dating from some well-bygone century, probably from the days of sealing wax and sailing ships. When we got back on the dive boat, I asked the dive master how he noticed the anchor. He replied, "I have a friend who told me 'there are no straight lines in nature.' And I saw a straight line and knew there was something man-made."

There are no straight lines in nature.

It occurred to me then and there that in our business--on the creative side--we fight a battle against straight lines. Clients and groups often want them. Straight lines work in research. But story-telling, jokes, information is best delivered with a bit of crookedness--we need a twist to make life interesting.

Maybe all that diving gave me water on the brain.


SheriffShooter said...
This comment has been removed by the author.
SheriffShooter said...

This is the insight of the decade.