I have long and unruly hair, and I like it long and unruly. Consequently I go to the barber three, maybe four times a year. And about every year or so, after having seen a particular barber three or four times, I switch to another barber shop.
It's not that I don't like my barbers, or that I don't like how they manage my mane, it just that I don't want another relationship in my life. I don't want a commitment. I don't want someone to be "my barber." My haircuts are not important enough to me for me to have a relationship that revolves around them.
A lot of marketers would probably find the above group of sentences shocking. Because a lot of marketers act as if the end all and be all of their existence and their brands is a relationship.
Maybe there are masses of people so lonely that they need to converse with lip balm or candy or scrubbing bubbles. Maybe relationship marketing works with these people.
Me, I just want to be left alone.
8 comments:
Maybe one day you'll find a barber who just wants to be left alone, too.
Couldn't agree more: http://roundseventeen.blogspot.com/2011/05/who-brain-farted.html
I recommend Sweeny Todd
I agree. Can't I just buy something without having to have a relationship?
my hairdresser is just good at what shes selling me. a modicum of small talk and a good haircut. nothing worse than being forced into awkward conversations when you cant escape.
relationship w a barber? You can say nothing if you want. Bit extreme but whatever.
Geo:
I have the exact opposite problem. I have almost no hair, yet go to the same crazy-expensive barber I went to 30 years ago when hair mattered to me. A dog could cut my hair lefty and no one would know the difference. I'm in a dead-end relationship.
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