I'm on vacation and don't really have the time to "write." But yesterday's "Times" had a great article called "Even a Giant Can Learn to Run." http://www.nytimes.com/2012/01/01/business/how-samuel-palmisano-of-ibm-stayed-a-step-ahead-unboxed.html?_r=1&scp=1&sq=Palmisano&st=cse
The article tells of IBM's continued resurgence under the leadership of Sam Palmisano, their CEO.
I haven't time to go into depth, but it seems Palmisano boiled his guidance down to four questions. They're probably four questions that everyone should ask themselves everyday. And agencies too.
• “Why would someone spend their money with you — so what is unique about you?”
• “Why would somebody work for you?”
• “Why would society allow you to operate in their defined geography — their country?”
• “And why would somebody invest their money with you?”