They say when a woman delivers a baby the pain of childbirth is so great that over time the body or the brain actually forgets how bad the pain was. If the pain stayed resonant, they say, no woman would ever choose to have more than one child.
I was just chatting with a friend from another agency, also a creative director.
It was typical creative director talk.
We spoke of how lousy our clients are.
At that point my friend said something wise:"You need amnesia to do this job."
In other words, if you remember how difficult things are, you'll duck and cover rather than trying again.
I think in a lot of ways, that's the secret.
Put aside the pain, then show up anyway and try, try again.
