Tuesday, June 5, 2012


Regardless of how little television you watch, or claim to watch, even a few moments of casual viewing will assail you with at least a handful of commercials for pharmaceuticals, most of them promising relief (with side effects, of course) for problems you never knew existed.

For problems that do exist, modern medicine seems to have no answer.

There should be, for instance, a drug called "Balls."

Yesterday afternoon I was on a conference call with a client. Ostensibly to discuss something of interest to them, i.e. a brief.

It was obvious to all of us on the phone on the agency side that the client wasn't listening to a word any of us were saying. I could picture the client, reading email, texting, sending notes back and forth. Doing everything, that is, except paying attention to what a million dollars or more of agency salary were saying.

No one had the balls to say anything.

Later on in our allotted hour I had a script to read to them.

I refused.

If they aren't there to listen, I'm not there to present.

I suspect I'll get some comments on this post warning me that my clients might be reading this.

I don't care if they do.

At least they're listening.


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