One of the surprising things about marketing people is how many of them are especially lousy when it comes to marketing themselves.
It's getting to the point where it's beginning to piss me off.
I have 1232 Linked In linkees. About half of those twelve-hundred are fairly recent and they're people, I think, who have linked in to me primarily because I am an ECD at an agency that's considered "hot."
In other words, I probably couldn't pick them out of a line-up.
Nevertheless about three times a week I get an badly-written email from someone I don't know asking for my help in getting a job.
Look, I'm happy to help people if I can.
But you have to first help yourself.
Treat yourself like you'd treat a product you'd advertise.
Treat me like you'd treat a consumer.
Be interesting.
Be intrusive.
Be smart.
Above all, fucking be grammatical.
