Thursday, June 7, 2012

The refreshingly expensive advertising agency.

Dear Potential Clients,

For the last 30 years or so we've tried one model of advertising agency--that is, the fee-based agency, where you pay for services rendered.

What has that model gotten you?

You don't have people working on your business who are dedicated to it and you.

You don't have people who know your business as well as--or better--than you do.

You don't have people willing "to run through hell in a gasoline suit" to do great work.

Instead your business is staffed largely by disinterested temporary workers, largely afflicted with bad morale.

Low-paid, disinterested temporary workers while holding company bosses (who add nothing to your business) routinely pocket tens of millions dollars in salary and bonuses.

Along the way, of course, your advertising has grown similarly bland, undifferentiated and anonymous. Like the people who staff your accounts, it doesn't stand out.

So, we are pleased to announce the world's most expensive advertising agency. You're happy to pay top-dollar for dinner, vacations, small leather goods and jewelry, why not advertising.

We will service you like the Four Seasons Hotel does.

We will know your business like your tax person knows your finances.

And accordingly we will create and produce the most memorable and actionable advertising in the world.

It will be expensive. It will be worth it.

If you're interested, respond here.

We will get back to you, as you'd expect, substantively and quickly.

9 comments:

Tore Claesson said...

If I was a client I'd be interested.

Anonymous said...

This sounds like a good manifesto for a new agency, George. Are you resigning? Have you found some cool office space? Are you growing a ponytail? And most of all, are you hiring?

Anonymous said...

Where can I send my book to?

Jeff said...

When do I start?

Jeff said...
This comment has been removed by the author.
Todd said...

Love this.

I'd bet $10,000 this would work.

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