The second installment of my haphazard and arbitrary selection of some great commercials of the past. IMHO, many of these spots are foundational--they set the standard for thousands of commercials to come. What's more, in our industry's short-sighted, yet whole-hearted embrace of the latest ephemeral trend, virtually no one in the business today knows these spots even existed. Yet, again IMHO, they're better, way better, than anything on the air today.
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