I read something the other day, an innocuous statement from an Advertising Hall-of-Famer not known for his innocuous statements.
"We didn't have rules," Ed said. "We had standards."
Of course equality, equity and fairness are vital. And as an industry we should be doing everything we can to achieve those crucial objectives. But fairness cannot--we cannot let it--supersede our standards or cause us to forget what we are in business to do.
A lot of those "shots," were slam dunks.