My wife, who is a creative director and copywriter, told me the other day at lunch that she'd like to get a desktop monitor for her home office. This ain't the Flintstones with Wilma asking Fred's permission to buy a new saber-tooth print dress. If my wife wants something she certainly doesn't have to check in with me.
It was her way, however, of asking me to take care of the matter. I've bought most of the electronics in our homes--from our wireless mesh systems, to our computers, pads, printers and phones. I'd say my success rate on things I buy is about 65%--so in the scheme of things, I'm doing pretty well.
However, I haven't bought a monitor since the world switched to laptops about 20 years ago. The last one I got was about the size of a Mini Cooper and I bought it used when I was at an agency called Lowe and they were getting rid of last year's models.
I went where I go when I buy things--from garden hoses to washer-dryers: the Wirecutter. A service of The New York Times that supposedly rates products with objectivity. Whether or not they do, I've been happy with their recommendations and I quickly went to Amazon to price the monitor they suggested.
I knew I was really at their mercy--I know nothing about monitors. After visiting the appropriate product page, I still knew nothing. On that page, I was shown a list of bullet points, none of which meant anything to me, none of which the seller bothered to explain.
Like so much "advertising" today--there is an abundance of crap and a shortage of information. Virtually none of the information below means anything to me. Does it mean anything to you?
Static Contrast Ratio: 1.000:1
Response Time: 5ms
Resolution: FHD 1080p