I am almost always over-subscribed, almost always trying to cram twenty pounds of shit into the ten-pound bag that contains my life.
I'd provide a link, but the podcast, or so I'm told, is available only to almost 65-year-old copywriters. You'll have to make do with the partial transcript below.
Remember, Bob, only you can be you. So don't let anyone force you to conform to their idea of what success is. You're Bob. You decide.
Let's go to Caller Three.
Life shrinks and expands on the proportion of your willingness to take risks and try new things. I put zero weight into anyone’s opinion about me because I know exactly who I am. Can you say the same?
Hello, Caller Four.
You're on the line.
Live your passion. That means that when you get up for work every morning, every single morning, you are pumped because you get to talk about or work with or do the thing that interests you the most in the world.
You don’t live for vacations because you don’t need a break from what you’re doing—working, playing, and relaxing are one and the same. You don’t even pay attention to how many hours you’re working because to you, it’s not really work. You’re making money, but you’d do whatever it is you’re doing for free. Being cool has nothing to do with age; it has to do with how solid your identity is. Stop focusing on dumb shit.
Don’t be afraid to break things. Don’t be romantic. Don’t take the time to breathe. Don’t aim for perfect. And whatever you do, keep moving. Re-listen to this a few times.
Hello, Caller Five.
You're on the line.
Passion is an unmatched fuel. Add being happy to that and you have a wonderful formula for good health. Being unafraid of making mistakes makes everything easy for me. Not worrying about what people think frees you to do things, and doing things allows you to win or learn from your loss—which means you win either way.
Hear me now: you are better off being wrong ten times and being right three than you are if you try only three times and always get it right. Developing your personal brand is the same thing as living and breathing your résumé.