Yesterday I had lunch with the smartest guy in the business, who also happens to be the wisest. He's wise because he has the wisdom of the ages. An ability to see things in perspective beyond the politicking and the trends that infest and infect the business.
We spent a good amount of time talking about award shows. What he called creatives judging creatives for the benefit of creatives. The account he supervised me on seldom won awards (outside of the Effies) though the work was of a consistently high quality. "We did advertising the moved the heads of countries, not just the heads of awards juries."
We reflected on that for a minute.
Then in the spirit of living in this world, not longing for one that is never coming back, we slowly finished our drinks, paid the bill and went our different ways.
