Friday, September 7, 2007

Be careful who you sleep with.


Back in June, when the Earth was slightly less warm than today, I self-published two posts about the then incipient iPhone. (The iPhone, will it be for U? and i Told you so.)

In each, I pondered if Apple's alliance with AT&T--a consumer unfriendly brand--would be bad for Apple, a resolutely consumer-friendly brand. Well, it appears it is. After all, as Mao used to grumble, "when you sleep with dogs you wake up with fleas."

Jobs just introduced new, better phones at new, lower prices and in the process he and Apple have alienated their loyal customer base, gotten a ton of bad press, made people like myself wonder if Apple is a bad apple. They've behaved, generally, like schnooks.

I would love to have an iPhone. It's delightful, it's delicious, it's de-lovely. But now I also wonder if it's de-ceptive.

2 comments:

db said...

There's and inverse relationship between Apples
stock price and it's level of consumer friendliness.
(but i still want an iPhone as well!!!)

rene said...

Hmm. Why would anyone who understands branding as well as Jobs does want to team up with a company that is erasing all the good work done in building the Cingular brand? But, come on. Everyone is allowed one mistake.