BusinessWeek has called David Droga's new enterprie, www.honeyshed.com, a combination of QVC and MTV. Because I can speak proper English and prefer proper English to sentences like, "Yo, word, the man be, you know, the man, what it is..." I can't say that I understand the genius behind it. To me, in fact, honeyshed is more than depressing. It's evidence of the absolute demise of civilization.
There are two sets of people who present the virtues of products you can buy. Two young white bimbos with low-cut outfits and short skirts along with tons of cleavage and "look at my vagina" exhibitionism, and four heavily-tattooed men, two white, two black who speak in the vernacular I attempted above to transcribe. They act like the coarsest and lowest hoodlums. Their vocabulary seems limited to a few stock phrases and a couple dozen other words. One of them is proud to show off his house arrest anklet.
If this is what appeals to America's youth today, we are dead as a culture and a country. If honeyshed were a bit funnier it would be a nice satire (for about 45 seconds.) As a real selling channel, it's downright scary.
