Friday, November 2, 2007

No one lives in this agency, really.

You, dear reader, have heard Ad Aged decry the decline of the English language. I reckon the error below is just a typo, but it does make me a little nuts.

I pulled this from Adweek today at 1:15 PM. Typo in bold.

"Initially, Brooks and Bennett, who will share an office, will focus on integrating the two staffs and establishing how they will operate as one. "The type of integration we're talking about is really as complete as integration can get, where you literally have no boarders and you have people sitting by function," said Bennett."

3 comments:

dawife said...

Typos and sloppiness? Where are the editors? Yes, one would hope the writer didn't make this mistake, but don't others proofread the copy? I just joined a large healthcare ad agency and found out that errors are rampant. What about the editors who are supposed to check everything? I was told the editorial group is terrible. If you invest in good work, good editors are necessary to help the process along. Why is this?

dawife said...

Typos and sloppiness? Where are the editors? Yes, one would hope the writer didn't make this mistake, but don't others proofread the copy? I just joined a large healthcare ad agency and found out that errors are rampant. What about the editors who are supposed to check everything? I was told the editorial group is terrible. If you invest in good work, good editors are necessary to help the process along. Why is this?

geo said...

because as we would say, their morans.