Tuesday, November 13, 2007

Word of the day: Fucktory.

Ooops. I mean factory.

Not long ago, GSDM changed it's name to the Idea Factory. Now a combo platter of Leo Burnett, Starcom Media and Digitas are doing some opportune collaborating under the name of the Insight Factory. Read about it here.http://www.adweek.com/aw/national/article_display.jsp?vnu_content_id=1003671637

I don't know what's going on at the Idea Factory or the Insight Factory. I do know that I've already had enough of stupid-ass au courant appellations though. Trends are one thing. Fads are another.


dawife said...

If people spent more time thinking about doing better work and less time thinking about unusual names, there would probably be a higher quality of work out there.

geo said...

That's actually the motto at an agency called Crushed Yellow Kumquat.