Tuesday, November 13, 2007

Idea Factory shuts down one assembly line.



Just months after super-charging the GSDM brand by attaching the words "Idea Factory" to those letters, the Idea Factory has laid off 90 factory workers. You get the idea.
http://www.adweek.com/aw/national/article_display.jsp?vnu_content_id=1003671992

Call me nutty, but I think it takes more than a new name to change an old order.

2 comments:

Matt said...

Technically, "Idea City".

I don't think the name change really super-charged much of anything. Well, except maybe the diminishing perceptions of the agency.

geo said...

ya, i was being sarcastic.