Thursday, March 12, 2009
Daily Dumbness Report.
I heard these second-hand from friends and family in the business who heard these phrases from clients or agency folks.
A "beauty" client who refers to medium establishing shots as "lazy-workers" because they aren't focused on the talent's, say, lips in a lip-gloss commercial.
And these two companions--a "floating positioning" and a "moving strategy." That is amorphous direction that is constantly subject to change according to whatever whim and caprice effects "decision-makers" at whatever moment.
All of which leads me to reassert a motto I promulgated during a particularly dark moment some years ago: "We keep trying to idiot-proof our work; they keep making better idiots."
Posted by George Tannenbaum at 7:21 AM