This morning I looked at some of the magazines my teenage daughter is flipping through. Vogue. Glamour. Marie-Claire. They are all the same. The all have the same cover. The same model smiling. The same cacophonous typography. The same articles. "Twenty tummy trimmers." "How to please him into pleasing you." And so on. It is all the same.
We have created in our world a giant abyss of sameness. As "creative" people we look for synthetic Goodby or Crispin or Chiat. Our clients look for ads they've seen before. Ah, life is easier that way, your judgment is not subject to judgment that way. Then there is the tyranny of scientific marketing. The "if-then-ness" that afflicts our business more and more. If you do this, then that will happen.
As usual, I am in a bad mood this morning. But at least my bad mood is mine, unique. And not like anyone else's.
